A Pinterest business account can help you increase your traffic, sales & boost your audience engagement. If you don’t have a solid plan in place for how to use Pinterest as part of your business strategy, you might be missing out on great opportunities to reach new customers.
In just a few easy steps, you can get your business account up and running. Here’s step by step tutorial on how to create it and start using all available marketing tools.
1. Create a Business Account
The first step is to sign up for a business account. If you already have a personal account, you can easily upgrade to the business one. You might ask what is an advantage of a business account? A business account gives you more control – you get to decide about branding and content attribution. You also get access to Analytics, which is one of the most important tools.
2. Provide your details
Now you can add more details about your business: business name, type of business, photo, etc.
1. If you sell something online, you will be asked what kind of platform you use.
2. Now you can add your business email address.
3. It’s time to add a link to your website.
4. You can also connect other accounts to Pinterest.
5. Next, you will be asked if you will be interested in advertising. You can decide later.
If you are interested in advertising, you can leave your contact info.
6. Choose what’s your business is about.
7. Now you can add a Pinterest button which will make life easier for your audience (they will be able to save your pins from the browser).
3. Claim your website
Now you can claim your website and other accounts (Etsy, Instagram, YouTube) which will massively improve your branding on Pinterest. Your name and profile picture will appear on every pin you created and you will be able to see how your pin is performing (if you use Pinterest Analytics).
4. Add some extras
If your business account is up and running you can consider adding Pinterest widgets so it will be easier for your audience to engage with your content.
Save button will help them save pins from your website, whereas the Follow button allows people to follow you on Pinterest with just one easy click. Every little helps, right?
Once you have a business account, you can start creating Rich Pins, which allows you to add more details to your pin. The extra info included will help you drive more traffic to your website. Here you can find out more about Rich Pins.
As you can see, creating a Pinterest business account can be beneficial for your brand awareness and the business itself. Don’t waste the opportunity of reaching out to potential clients and set up a business account today! The process is straightforward, but if you need any help, just let me know!