How to set up Rich Pins on Pinterest in 3 steps

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Pinterest is a powerful tool in increasing traffic to your website. It can be even more effective with the Rich Pins. It might seem a bit complicated, but in this step by step tutorial, I will show you how to set up a Rich Pin on WordPress website.

What is a Rich Pin?

You might be thinking what the hell is she talking about, why is it rich?

Let’s take a look at what Rich Pins are on Pinterest and why you would want them to help with driving traffic to your blog or website.

Rich Pins add extra details to Pins from your website”, this is how Pinterest describes rich pins. Basically, you are allowed to add more details to your pin, which will help you drive more traffic to your website.

There are four types of Rich Pins: movie, recipe, article, product, and app pins.

  1. Product Pins: They include real-time pricing, availability and where to buy your product
  2. Recipe Pins: include ingredients, cooking times and serving information.
  3. Article Pins:  Article Pin shows a headline, author and story description.
  4. App Pins: These Pins show an install button so people can download your app without leaving Pinterest. App Pins are only compatible with iOS.

How to set up a Rich Pin on your WordPress website?

This instruction is different than the one you find on the Pinterest website. But I think it’s much easier!

It takes only 5 minutes to do it.

How to set up rich pins in 3 steps


Here’s how to do it!

1. Install Yoast plugin

Yoast plugin is one of the best SEO plugins, so go ahead and download it! Not only it will help you optimize your website, but Yoast also makes life easier with Rich Pins set up.

Ok, so you have installed a Yoast plugin.

This is what you have to do now:

  1. Activate the plugin
  2. Click on the Social tab in the settings
  3. Click on the Facebook tab and make sure that setting Add Open Graph Meta Data it’s enabled

How to set up a rich pin on Pinterest


2. Validate you pin

Now you are ready to validate your pins. You are almost there!

  1. Click here to open Rich Pins Validator
  2. Add a link to any post on your website where it says Enter a Valid URL


How to set up Rich pins on Pinterest

3. Click Apply and wait

  1. Click Apply Now
  2. Wait for the confirmation from Pinterest
  3. You are ready to use Rich Pins!


This is one of my Rich Pins.

how to set up a rich pin on Pinterest


Set up your Rich Pins and take advantage of them! Your business deserves it 🙂

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